Top 5 Play Pass Games Performance on iOS in the US for Q4 2023

During the fourth quarter of 2023, the performance of the top 5 Play Pass games on the iOS platform in the United States showed dynamic trends across downloads, revenue, and weekly active users. Here’s a closer look at each game’s performance, based on Sensor Tower’s insights.

Disney Coloring World experienced notable fluctuations in its metrics. Downloads started at around 7.2K in late September and surged to approximately 30.3K by the last week of December. Revenue followed a similar pattern, peaking at roughly $77K in the week of October 30. Weekly active users saw a steady climb from around 32.7K to 54.3K over the quarter.

LEGO® DUPLO® WORLD had a more varied performance. Downloads began at 6.8K and increased to 11.8K by the end of December. Revenue showed a downward trend, starting from about $76.7K and ending at $38.1K. Weekly active users rose from 17K to 20.6K over the same period.

Hungry Shark Evolution remained relatively stable in its performance. Downloads hovered around 25.5K initially and peaked at 33.9K in the last week of December. Revenue saw minor fluctuations, ending the quarter at approximately $24.9K. Weekly active users remained fairly consistent, ranging from 138.8K to 140.3K.

Pixel Art － Color by Number showed significant growth in downloads, starting from 11.9K and reaching around 37.8K by the end of December. Revenue exhibited a stable trend, closing the quarter at about $20.1K. Weekly active users also increased, moving from 330.2K to 363.7K.

Flow Free saw substantial activity, with downloads rising from 34.6K to 100.5K. Revenue showed a gradual increase, peaking at around $20.4K at the end of December. The game’s weekly active users saw fluctuations, starting at 1.5M and reaching up to 2M at its peak.

These trends highlight the varying performance metrics for the top Play Pass games on iOS in the US during Q4 2023. For more detailed insights and data, visit Sensor Tower.